Anuga Select Ibérica 2027 will take place from 16 to 18 February 2027 at IFEMA MADRID in Madrid, Spain. The inaugural edition will be held across four exhibition halls and will introduce a new international food and beverage platform focused on Spain, Portugal and the wider Iberian market.

The exhibition is being jointly developed by Koelnmesse, organiser of Anuga in Cologne, and IFEMA MADRID, one of Spain’s leading exhibition organisations. It brings the international strength of the Anuga brand to Spain while building on the experience of established food-sector events previously organised in Madrid.

Anuga Select Ibérica will combine the existing Meat Attraction and bakery, pastry and ice-cream exhibition formats with additional food and beverage categories. The resulting event is designed as a broad business platform covering finished food products, ingredients, foodservice solutions, retail opportunities and selected parts of the food-production value chain.

The exhibition will include specialist areas dedicated to meat and meat products, bakery, pastry, ice cream, coffee, frozen food and solutions for the out-of-home market. Its broader concept is also expected to attract companies representing beverages, grocery products, convenience food, ingredients, healthy products and other major segments of the international food industry.

What distinguishes Anuga Select Ibérica is its combination of strong sector specialisation with a wider, cross-category food and beverage exhibition. Instead of focusing on a single product group, the event aims to bring producers, processors, exporters, importers, distributors, retailers, foodservice operators, industry organisations and technology providers together within one commercial platform.

The exhibition is intended to become a central meeting point for the Spanish and Portuguese food industries while maintaining a strong international orientation. It will allow participating companies to introduce products, meet professional buyers, assess market demand and establish distribution or sourcing partnerships across the Iberian Peninsula.

Madrid’s location strengthens the strategic value of the event. Spain serves as an important bridge between continental Europe, Latin America and North Africa, while Spanish and Portuguese companies maintain extensive commercial, cultural and distribution links with Latin American markets.

For the global food industry, Anuga Select Ibérica offers an opportunity to access one of Europe’s most important food-producing and consuming regions. Spain and Portugal have major retail, hospitality, tourism, food-processing and agricultural sectors, creating demand for finished products, ingredients, private-label solutions and foodservice supplies.

The exhibition can help international companies identify importers, agents, retailers and distributors operating in the Iberian market. It can also provide a platform for meeting Spanish companies with established distribution networks in Latin America, creating potential routes into markets beyond Spain itself.

Food innovation will be an important part of the exhibition’s positioning. Participating companies will be able to examine developments in convenience food, frozen products, sustainable production, packaging, health-oriented products, foodservice formats and changing consumer preferences.

The integration of Meat Attraction gives the event a strong foundation in the meat industry, covering production, processing, distribution and international trade. The bakery and ice-cream components will also connect manufacturers with buyers and businesses operating in bakery, pastry, cafés, hotels, restaurants and specialised retail.

For Egyptian food companies, Anuga Select Ibérica 2027 represents a potentially valuable platform for entering or expanding within Spain, Portugal and other European markets. It can also provide access to buyers and distributors with commercial links to Latin America and the Mediterranean region.

Egyptian exporters can use the exhibition to meet importers, wholesalers, supermarket buyers, foodservice suppliers and industrial manufacturers seeking reliable international sourcing partners. The event may be particularly relevant to companies able to provide competitive prices, consistent volumes and products adapted to European quality and packaging requirements.

Egyptian products with potential at the exhibition include frozen fruits and vegetables, frozen strawberries, processed olives, dates, herbs and spices, fruit preparations, juices and concentrates, pulses, edible oils, bakery products, biscuits, confectionery, sauces, preserved foods and private-label products.

The frozen-food section can be especially important for Egyptian suppliers. Egypt has competitive capabilities in frozen strawberries, frozen vegetables and processed agricultural products that may be relevant to Spanish importers, manufacturers, retailers and foodservice distributors.

Egyptian producers of bakery ingredients, fruit fillings, concentrates, dates and confectionery products may also benefit from the event’s bakery, pastry and ice-cream focus. These products can be promoted both as finished consumer goods and as ingredients for Spanish and Portuguese food manufacturers.

The exhibition may create additional opportunities in the foodservice sector. Spain has a large hospitality and tourism industry, generating demand from hotels, restaurants, cafés, catering companies and specialised distributors for convenient, frozen and value-added food products.

Private-label manufacturing could represent another important commercial opportunity. Spanish and Portuguese retailers and distributors may seek suppliers capable of manufacturing products under their own brands while meeting European food-safety, traceability, labelling and sustainability requirements.

Egyptian companies can also use the exhibition to study competing suppliers from Europe, Latin America, North Africa and other food-producing regions. Comparing products, prices, packaging formats and market positioning can help exporters identify the adjustments needed to improve their competitiveness.

Successful participation will require careful preparation, including identifying target buyers, reviewing European Union regulations, developing suitable packaging and labels, preparing price offers and presenting clear information about certifications, production capacity, minimum order quantities and delivery schedules.

A coordinated Egyptian pavilion could strengthen the visibility of Egyptian suppliers by presenting the country as an integrated food-production and sourcing destination. It could bring together manufacturers from different product categories and support organised business meetings with buyers from Spain, Portugal and other participating markets.

Anuga Select Ibérica 2027 should therefore be viewed as a new strategic gateway rather than an established mass-scale exhibition. Its value for Egyptian companies will come from early positioning, targeted buyer engagement and the opportunity to build relationships within a platform backed by both Anuga and IFEMA MADRID.

For Egyptian food exporters seeking wider access to Southern Europe, the Mediterranean and Latin American-linked distribution networks, the exhibition can offer a useful platform for market intelligence, distributor selection, private-label negotiations and long-term export development.