Grüne Woche 2027 will take place from 15 to 24 January 2027 at Messe Berlin – Berlin ExpoCenter City in Berlin, Germany, The event will be open daily from 10:00 a.m. to 6:00 p.m., with extended opening hours until 8:00 p.m. on Friday, 22 January.

First launched in 1926, Grüne Woche is one of the world’s longest-established and most influential exhibitions dedicated to food, agriculture and horticulture. The 2027 edition will mark the 91st staging of the event, bringing together food producers, agricultural businesses, government institutions, national pavilions, trade organisations, policymakers and consumers from different regions of the world.

What distinguishes Grüne Woche is its combination of a major food and agricultural exhibition with an international dialogue platform for the wider agri-food sector. The event is not limited to showcasing products, as it also hosts political meetings, industry discussions and official country participation covering food security, agricultural policy, sustainability, rural development, innovation and the future of global food systems.

The exhibition presents a broad range of products and sectors, including processed foods, beverages, fresh agricultural products, meat and dairy products, bakery items, confectionery, organic food, regional specialities, horticulture, agricultural technology and sustainable food solutions. National and regional pavilions allow participating countries to introduce their food cultures, export products and agricultural capabilities directly to German and international audiences.

For the global food industry, Grüne Woche represents an important meeting point between food production, consumer demand, agricultural development and government policy. It provides companies with direct exposure to one of Europe’s largest consumer markets while allowing producers to assess emerging trends in sustainability, responsible sourcing, organic food, product innovation, packaging and changing European consumer preferences.

The event is particularly relevant for companies seeking to build brand awareness in Germany, test new products, understand consumer reactions and strengthen relationships with importers, distributors, retailers, foodservice operators and institutional stakeholders. Its strong public attendance also distinguishes it from conventional business-only exhibitions, giving participating brands an opportunity to combine trade engagement with direct consumer promotion.

For Egyptian food and agricultural companies, Grüne Woche offers a valuable platform to promote Egypt as a reliable supplier of high-quality food products and agricultural commodities. The exhibition can support Egyptian exporters seeking greater access to Germany and the wider European market, particularly in sectors where Egypt has established production and export capabilities.

Products with strong potential for Egyptian participation include frozen fruits and vegetables, processed olives, dates, herbs and spices, fruit preparations, juices and concentrates, confectionery, bakery products, pulses, organic products, fresh produce and traditional Egyptian food specialities.

Participation can help Egyptian companies meet potential European buyers, evaluate demand for private-label production, study competing products and understand the quality, traceability, sustainability and packaging requirements of the German market. It can also enable exporters to present products directly to consumers, collect market feedback and identify the product adaptations required to succeed in European retail channels.

A coordinated Egyptian pavilion would provide additional value by presenting the country’s food and agricultural industries under a unified export identity. It could also create an appropriate setting for meetings between Egyptian companies, German importers, retail groups, trade organisations and government representatives.

For Egyptian exporters targeting Germany and the European Union, Grüne Woche should therefore be viewed not only as a product exhibition, but as a strategic platform for market intelligence, brand positioning, buyer engagement and long-term access to one of the world’s most demanding and commercially significant food markets.